WELCOME TO E-SMART MOMENTS

                                               It's All About Enrichment!

   A Division of  E-SMART Choice®
 

E-SMART Moments: Services . 

Enriching Product And Program Consulting 

 

In the new Enrichment Economy, the following elements are crucial to developing a strategic partnership with today's consumer:

• Achieving brand visibility is easy - creating enriching consumer impact is difficult
• Social networks are the new economy
• In an interconnected economy, targeting shared values creates a competitive edge
• Enriched products and programs deliver a consumer experience that is: customized, experiential, progressive,
  satisfying and relationship oriented

E-SMART consulting staff members have over fifty years of combined experience with some of the world's
largest corporations (See: Client Experience), using E-SMART proprietary methods to maximize product
and program success.  E-SMART understands that enriching success solutions are a direct result of how effectively a
company addresses the following four questions:

• WHO is my product or program consumer?
• WHAT makes my product or program enriching, different, more powerful, attractive, and credible than my competitors?
• WHY does my customer need or want my particular product or program?
• HOW do I maximize the communication of my product or program benefits to personalize my message and to deliver and    enriching experience to my consumers?
   

 

E-SMART offers its proprietary methods of product and program success solutions in the following areas:

• PRODUCT IDEA GENERATION
  Working directly with you to identify enriching product and program ideas that are personalized to your specific audience.                                                                                                                                                                                                                                        
• SEGMENTATION ANALYSIS
  Accurate determination of which audience segment is most appropriate for your product and/or program's maximal effectiveness and success.  
• VIABILITY ANALYSIS
  Identification of your product or program's strengths and weaknesses and how this corresponds to your selected audience within the competitive marketplace.  
• PACKAGING
  Development of effective packaging strategies including language, logos, characters, personalities, color, and personalized graphics to leverage your product or service's strongest enrichment attributes. 
• CHARACTERS AND PERSONALITIES
  Creation of characters and personalities to match your audience's demographic, psychosocial, and perceptive profiles while messaging positive role modeling attributes.
• POSITIONING
  Development of product and program positioning strategies that relate to the needs and wants of your audience.
  
   

Co-Creation and Joint Ventures

E-SMART welcomes co-creative joint venture opportunities with companies and organizations interested in   developing solid, research based enriching products and programs.  Please Contact Us with your questions.